I’ve spent over twenty years in marketing, writing copy throughout that time, with the last five years focused specifically on content and SEO strategy. Here’s where you can see that expertise in practice.
SEO and content strategy
For the past decade, I’ve been the in-house content and SEO expert for OLBG, a UK comparison platform with over 2 million users. I built their bingo content vertical from scratch, and I’ve written and published hundreds of SEO-optimised articles, reviews, and guides that consistently rank and convert.
Voice and storytelling
Good SEO gets people to your page. Good writing is what keeps them there. The French Life Journal is my own Substack publication about expat life and Provence, and it’s the clearest example of my voice when I’m not writing to a brand brief, warm, honest, and genuinely mine.
It’s grown to over 3,500 monthly readers and 1,400+ engaged subscribers, entirely through the writing itself, including readers who support it on a paid basis.
Read The French Life Journal →
What this means for you
Between the two, you’re getting a writer who can do both halves of the job: content that search engines find, and words that people actually want to read once they get there.